November 6, 2025

The $36 Coffee and Your New ‘Efficient’ Software

The $36 Coffee and Your New ‘Efficient’ Software

The coffee, a modest $36 for a client meeting that lasted precisely 26 minutes, felt like an insurmountable obstacle. I was staring at the new, gleaming ‘integrated enterprise solution,’ a behemoth we’d just rolled out across 16 departments. It promised, among other things, to streamline expense reporting. Instead, it demanded I first locate a project code – not just any project code, mind you, but a specific sub-activity code nested 6 layers deep within a larger program, Project Kestrel-176. Then, I had to assign a budget owner, which wasn’t my usual supervisor but someone three rungs up the ladder, requiring a separate lookup in a different system that ran on a 2006 server still humming in a forgotten corner of the building. And the receipt? Oh, it needed to be a PDF, uploaded through a portal whose Optical Character Recognition (OCR) seemed to possess an almost sentient disdain for handwritten notes, consistently mistaking ‘coffee’ for ‘office’ and ‘Latte’ for ‘Loot’. I closed the browser, exhaled slowly, and seriously considered just paying for the $36 coffee myself. It felt like a small act of rebellion against the digital beast we’d willingly invited into our daily lives.

Is This About the Coffee?

This isn’t just about a coffee expense, is it? It’s about the 16 clicks required to achieve what used to be a 2-click process. It’s about the hours, no, the *millions* of hours, collectively wasted by a shadow workforce of employees navigating needlessly complex interfaces, trying to force round pegs of real-world tasks into the jagged holes of ‘best practice’ software. This isn’t digital transformation; it’s digital obfuscation, a solution in search of a problem, often sold by consultants who’ve never truly wrestled with a spreadsheet and bought by executives whose closest interaction with the system is a 6-slide PowerPoint overview. They don’t understand the work, and they certainly don’t have to do it.

2020

Project Started

2023

Major Milestone

Present

Ongoing Frustration

I remember Grace R., an ergonomics consultant I once worked with on a plant floor, where the challenge was optimizing conveyor belt speeds and workstation layouts. Grace, with her quiet observations and meticulous note-taking, never once suggested a radical overhaul. Instead, she’d spend weeks watching, talking to the people actually *doing* the work, not just supervising it. She’d point out that the lever for stopping the machine was placed at an awkward 46-degree angle, causing shoulder strain over 6 hours, or that the packaging material was stored 6 feet too far from the assembly line, adding 16 seconds to each unit. Her solutions were always small, incremental, but profound. A simple lever repositioning, a new storage bin location – these reduced fatigue, boosted output, and prevented injuries, not by 6%, but by 16% in some cases. She would always say, “The system serves the human, not the other way around. If you build it for the ideal, you forget the reality of the 6-fingered hand, or the 16 different ways a person might grasp a tool.”

Millions

Hours Wasted Annually

We don’t have a Grace R. for software anymore. Or, if we do, she’s buried under a mountain of agile sprints, stakeholder meetings, and vendor presentations, her insights drowned out by the enthusiastic promises of ‘AI-driven synergy’ and ‘hyper-converged ecosystems.’ The software, often touted as a time-saver, becomes a time-sink, its supposed efficiencies creating a new class of busy-work. Each mandatory field, each dropdown menu with 26 options, each forced approval workflow that adds 6 extra steps, piles up, suffocating productivity and morale. I’ve seen teams spend 46 minutes just trying to log a simple customer interaction, the kind that used to take 16 seconds on a notepad.

Old Way

2 Clicks

Expense Report

VS

New Way

16 Clicks

Expense Report

There’s a subtle irony here, something about finding an unexpected $20 bill in an old pair of jeans. That $20 is pure, unadulterated value. No forms, no approval workflows, no digital footprint. Just a tangible, simple gain. It’s a moment of clarity in a world obsessed with making everything complex, and often, less valuable. It makes you wonder if our pursuit of enterprise-level ‘sophistication’ has blinded us to the true elegance of simplicity. I once spent an entire 6-hour flight troubleshooting a new virtual private network client that was supposed to make remote work seamless, only to discover a colleague had been using a 6-year-old, much simpler, consumer-grade VPN all along, with zero issues. That’s the kind of quiet contradiction that keeps me up at night.

The Aspiration vs. Reality Gap

I admit, there was a time when I got swept up in the hype. I genuinely believed that the right software could solve everything. I’d pore over brochures, imagining the seamless workflows, the predictive analytics, the dashboards glowing with real-time insights. I remember championing a data visualization tool that looked absolutely stunning in the demo, all pulsing nodes and interconnected lines. It could map 26 different data points simultaneously! But when it came to actually integrating our chaotic, real-world data, the project stalled. The beautiful visualizations required perfectly structured inputs, inputs we simply didn’t have and couldn’t create without hiring 6 new data entry specialists. We ended up manually exporting everything to Excel and using pivot tables, just like we always had. It was a $46,000 lesson in the gap between aspiration and operational reality.

This isn’t a call for technological Luddism. Technology, when applied thoughtfully and with genuine understanding of human workflow, can be transformative. It’s about conscious choice. It’s about remembering that the goal is not merely to implement a new system, but to genuinely improve life and work for the people who interact with it day in and day out. It’s about asking: does this new tool genuinely simplify, or does it merely automate complexity? Does it empower, or does it encumber?

The Morocco Cycling Philosophy

Consider the philosophy embodied by Morocco Cycling. Their approach isn’t about the latest carbon-fiber marvels or GPS-enabled smart bikes that track 6 dozen metrics. It’s about the fundamental pleasure of riding a reliable bike, guided by an expert who knows the terrain, the culture, the hidden paths. It’s about the direct, tangible experience, the simplicity of a good wheel and an experienced hand showing the way. No unnecessary tech, just dependable tools and human expertise. That’s a lesson we could apply more broadly in the digital realm. Maybe we don’t need another system that takes 16 steps to tell us we’re thirsty. Perhaps what we need are tools that are as intuitive and reliable as a well-maintained bicycle, effortlessly moving us towards our destination, rather than trapping us in an endless cycle of digital self-service that serves no one but the software vendor.

The Crucial Question

So, before you greenlight that next ‘cutting-edge’ platform, the one promising a 26% efficiency boost, take a moment. Find someone who will actually use it, someone who processes 676 expense reports a year, someone who spends their days logging customer queries. Ask them, simply: “Will this make your work easier, or will it just add another 6 clicks to your day?” Their answer might save you millions, and more importantly, it might save your employees from paying for their own coffee out of sheer, soul-crushing digital exhaustion.